On YouTube, Rob Hill looked at the camera with his son Max by his side and said, "Max has been a very bad boy. Unfortunately, I'm going to have to give him a little bit of punishment."
After allowing Max to choose the punishment - "a punch in the face" - dad agrees and clocks Max right in the nose. Then again...and again!
Of course, the entire thing is just a dad playing with his son and the punches are not real...but the internet is fired up about this video.
What do you think? Is is this a form of abuse?